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How to find ideal clients
I was just on linked in and Instagram and youtube a little while ago and got a few conversations started .
Too make a long story short you can easily spark conversations on either platform .
In Any niche there is opportunity to connect and network but it’s something that you have to want to do in order to find clients and keep them.
Once you become people originated you will start excelling .
However I see Businesses and marketers run into problems when they put the cart before the horse .
In other words naturally assuming and not connecting with your audience to get a feel of what is going on is not strategic.
I know this sounds familiar but some businesses and marketers assume they know what is needed in an industry.
I have seen people lose money which is apart of business ownership but when you are dealing with other people you have to take responsibility.
From this day forward I will make sure to tell all my clients to bring solutions to the market.
Solutions are not always easy to find but they are plentiful and the world is short of active solution providers.
You can get on any platform and find clients but pairing up and delivering value is going to bring in the money .
I have been in the narketing arena a few years so I know the ins and outs.This doesn’t mean that I know everything either
On to my next point .
It takes time to do research upfront but on the backend it makes things run smoothly.
Before you choose a niche always think of solutions.
Keep that in your mind moving forward.
Down below I have a few statistics that and a list of platforms
3. Linked in
This is what you need to know.
Every platforms has a unique demographic make up that is willing to engage and buy .
If people are not buying from you they are buying from others vice versa.
Linked in is for B2B and is a very mature platform. You will not get much engagement posting selfies .
Maybe at some time in the future the model might change as for now it’s strictly business.
If you engage with others and share value people will take notice of what you are doing.
Show up at least 2 to 3 times per week on linked in and contribute
Let’s talk about Facebook.
Facebook is the first platform I started out on . That is where I met
- Keder Cormier
- Nate Obryan
- Jermaine Lead Monster Steel
- Rodney Stokes
- Steve krivda
Facebook is for Millenials ,the older generation and the New generation .
Pretty much every demographic uses facebook
So There is opportunity to build and get commissions on there too .
I think Facebook is saturated however you can cut through the noise .
Facebook appears to have the broadest market and is a goldmine for businesses and marketers .
I researched some statistics on google a few moments ago and this is what I found .
Of the 500 million total LinkedIn users and 250 million monthly active users, only 3 million share content on a weekly basis – just a touch of over 1% of monthly users. That means 3 million users are getting 9 billion impressions each week
Imagine getting 9 billion impression a week sharing content ?With only 3 million sharing content in front of the two hundred and fifty million monthly active users leaves alot of room to execute business deals .
3 Million people are reaching only 1% of the monthly users
If these statistics don’t inspire you to get on board I am not sure what will. You might just see one of your associates striking business deals and raising capital to finance business adventures.
Any high profile person you can think of uses linked in
• Government officials
• Social media experts
• World Atheletes
The list goes on .
I just recently started using linked in again and I am happy to be back .
Linked in is The business hub for social media.
LinkedIn users are easily accessible and open to conversation.
It is funny because I kept hearing Garry V talk about linked in and another Friend of mine .
Linked in is the place for content and business deals .
It might Seems boring but that is where you can strike deals.
Check it out and give me your deed back .
Morethan1billionpeopleareactiveon InstagramMorethan100 millionareactiveon Instagrameverymonth
Instagram is a platform that I like eventhough I am struggling to get engagement but I will keep experimenting and find a winning formula.
From what I have observed music post ,comedy post ,athletic post , inspirational post, selfie post,political post get lots of traction.
Basically all styles of content get engagement
Instagram is somewhat restricted and easy to get your account suspended or blocked for things not spam related .
If you message too much people in a short period of time Instagram will block you .
They need to amend a few guidelines to make it a more user friendly platform.
Overall instagram is a good platform to market on .
You can get an action block even when you are compliant with the rules.
So that is one of the things I don’t like about Instagram, it needs to addressed.
So definitely work on engagement and quality content to keep people interested in you .
Here I have interesting statistics about Facebook
Facebook has broad appeal: 68% of adult Americans report using the platform. Twitter users are more likely to be college graduates, affluent and live in a city. Instagram users tend to be young. About 1 billion users check in with Instagram monthly.Jun 25, 2019
Eventhough the demographic make up is different on Facebook the audience is broad .Every body hangs out on facebook .
You can always curtail your strategy to meet the demands of the peoples needs on any platform.
So There is no reason why you shouldn’t be able to adjust and learn .
Now Gm back to my point I made earlier .
When you have a solution that means you have an answer and when you have that answer clients will respond .
Every one has a need including the people not interested in your products and services .
People buy into solutions. The onus is on you to research and find the answers people need .
Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted defining range for the generation. (Wikipedia)
To my surprise I am a millennial based on the statistics .I never really looked at myself like a millennial and always considered them to be a generation younger.
Any how I am ready to embrace my role as a millenial. There is no escaping it .
Before you decide to sign off let me share a few tips with you
You should constantly be on the look out for change,whether it be in trends,peoples spending habits,fashion etc .
Being proactive is going put you in position to capitalize .
Put yourself in your clients shoes
Think of ways to benefit your clients and or prospects. If you can master that there is no stopping you.
Taking a genuine interest in other people is an attribute that cost zero with huge benefits .
Lead with value before anything else not your products ,services .The first encounter with your client is like the dating period .In other words take time to get to know people first.
Organize yourself and map out a plan that you know you are going to follow through with. Know what you want to do and why you want to do it .
Make your customers needs .
Think solutions first
Businesses that are on time and solution orientated are the businesses that tend to win over the hearts of people .
Be passionate ,innovative and more importantly be patient throughout the process.
What tactics do you use to find niches and clients?
Comment loud and clear!